Thursday, August 30, 2012

Who's The Boss? Authentic Narrative in Popular Music


[written in conjunction with Dr. Shelley Armitage's Memoir and Identity seminar; Union Institute and University Ph.D. in Interdisciplinary Studies program]
 
 
now they’d come so far and they’d waited so long
just to end up caught in a dream where everything goes wrong
where the dark of night holds back the light of day
and you’ve gotta stand and fight for the price you pay
(Springsteen, 1980, “The Price You Pay”)
 
            Works of art and culture require introspection of their maker: the sculptor seeks to represent forms he has witnessed or imagined, the musician upon instruments sounds out the beats and notes floating within his or her head. The blank canvas is transformed by the painter, into a blistering—however vacant or sparse—and likely colorful account of their world. We have stories to tell, and we have new means with which to do the telling: the academic and social legitimization of our autobiographical accounts, coupled with the technological means to tell them, has left some perplexed. Does social media intend on doing the work a memoirist once had to perform, in the compiling of their original blurbs and anecdotes, but rather reference the uploaded representations of one’s actual life? If an audience member may scan an artist’s Facebook pages, YouTube presence, blogs, and critical scholarship prior to attending a gallery opening, how might a viewer’s autobiographical expectations of the artist’s work change? What stories are we going to expect from another’s art, if we have already learned so much about their story?
            Scholars seeking to identify and define the role of autobiography in modern works of art and culture may be challenged by the extent to which technology and the expansion of mass media have permitted, and in some ways, encouraged, individuals’ creative expression of autobiographical narratives. Philosophical paradigms established by Facebook, YouTube, and other sites themselves deserve separate and complete study; for this reason, this discussion will provide a limited contextualization for the role of autobiography in popular recorded music. A comprehensive tracing of themes, of autobiography and identity, across works by the first generation of artists working within popular recorded music may as well be too daunting a task: separate studies of Joni Mitchell, Neil Young, Patti Smith, and Lou Reed , among many others, may each aid in framing artists’ efforts of identification and narrative across this emergent genre. This discussion will focus on the public career of Bruce Springsteen, utilizing Elizabeth Bird’s 1994 essay as well as Springsteen’s own 2012 comments at SXSW, an annual music and arts festival in Austin, Texas, seeking to understand the extent to which one may be able to establish authenticity within one’s own autobiographical narrative. 
 
 The Art of Constructing Narratives Within Popular Recorded Music       

“America’s future rests in a thousand dreams… It rests in the message of hope in the songs of a man so many young Americans admire—New Jersey’s own Bruce Springsteen. And helping you make those dreams come true is what this job of mine is all about.”
                                    --Ronald Reagan, September 19, 1984 (as cited by Bird, 1994, p. 44)

            During the months prior to the re-election of Ronald Reagan, the former-actor-turned-politician solicited the support of key cultural figures, requesting the presence of both Michael Jackson and Bruce Springsteen in the Rose Garden, for remarks, commendations, and photo opportunities. While Jackson, by then fully pronounced as “The King of Pop,” agreed to Reagan’s offer, Springsteen declined; weeks later, Reagan utilized Springsteen’s widespread fame to his advantage, within a campaign stop in northern New Jersey. Bird (1994) notes this careful choice as critical to determining “The Boss’” ethics of self-identification: while Springsteen’s morality extended far to the left of the popular President, many fans simply dismissed the musician’s vision of society.
            The dilemma of establishing “authenticity” in popular recorded music may have evolved from the earliest efforts of commercialization and commoditization of the form: the role of social commentary and political critique in song became increasingly widespread in the 1960s, as artists embraced the genre. By 1980, works of recorded popular music had played a large enough role for Lester Bangs to name rock music “the ultimate populist art form” (p. 21), within his work of biography and contextualization, of Debora Harry and the group Blondie. “Rock is for everybody, it should be so implicitly anti-elitist that the question of whether somebody’s qualified to perform should never even arise” (1980, p. 21). If a genre of creative expression maintains an implicit tenet of narrative accessibility—regardless of special or technical skills—one may trace its embrace by artistic communities during different political and social climates.
            Political and social ramifications of one’s narrative may engulf original intentions: “Lest we too easily hail the metaphorics of coming to voice as a self-liberating gesture, we might keep in mind that testimony also involves telling stories that put the narrator in jeopardy because what is told is in some sense publicly “unspeakable” in its political context” (Smith and Watson, p. 85). Reagan’s use of Springsteen’s success in the weeks prior to his re-election illustrates the use of one’s autobiographical narrative by another, for public contextualization and understanding. The ways in which readers consume and understand sustained works of autobiographical narrative may continue to change, based upon current events and political climates:  “And so, when we read or listen to autobiographical narratives, we need to attend to methods of self-examination, introspection, and remembering encoded in them through the generic conventions” (Smith and Watson, p. 91).
            The “ultimate populist art form” (Bangs, 1980, p. 21) may have been Springsteen’s specialty; Bird (1994) explains the artist’s spike in popularity following Born in the USA as due to “a misinterpretation of the message” (p. 45). Citing Robert Rauch and John Mendelsshon, Bird’s contextualization for Springsteen’s maddening popularity comes due to either the public’s ignorance of the musician’s lyrical and political messages, or the public’s expectations of the form: “a live rock concert is not an occasion for thinking about political issues; rather it is an opportunity to be temporarily transported. Springsteen himself may not have appreciated that fully; he was often apparently frustrated by the failure to get his message across in his songs and his regular monologues that introduced them” (p. 45). Beyond the complications of collective and interactive presence in popular music, the artist’s role in telling their own narrative may become less clear: one may forge one’s story, but one may hold less control over how and why the public interprets, and identifies with, a given narrative. Springsteen denied American car manufacturers use of his patriotic anthem in television commercials, turning down a $12 million dollar offer from Chrysler (Bird, 1994, p. 48); one year after the release of Born in the USA, Chevrolet had commissioned a new marketing campaign, based loosely around Springsteen’s themes (“the heartbeat of America/today’s Chevrolet”). “As Safeway, Stroh’s, and Miller’s, among others, developed the theme, it became impossible to tell the difference between the opposite but merging images of Reagan’s and Springsteen’s America that were evoked” (p. 48).       

The Boss in Present Tense: Forging the Postmodern Authentic

            While a full contextualization of Springsteen’s career may identify attempts at conveying authentic narrative in popular music, Bird (1994) summarizes the artist’s career following Born in the USA as having unsuccessfully provided audiences a clear explanation of his story: beyond commercialization and commoditization of Springsteen’s patriotic message, “along with the transformation and multiplication of meaning came the proliferation of images and the shattering of the coherent image of authenticity” (p. 45).  Stuart Hall (1997) describes a “profound historical decentering in terms of social practice” (p. 43), in part because the “individual or collective subject [is lodged] always within historical practices, as we individuals or as groups cannot be, and can never have been, the sole origin or authors of those practices.” Acts of self-definition, identification, and the explanation of narrative are, according to Hall, to be eternally linked, traceable, in tandem with other individuals, moments, and works of expression that have come before: regardless of whether or not anything exists in our culture that we may have previously agreed upon. Elizabeth Bird’s (1994) contextualization of Springsteen’s career is important, both as a historical and critical analysis, but also for its consideration of ‘The Boss,’ as a musical, cultural, and political figure.
            Nearly thirty years after the release of Born in the USA, in April of 2012, Bruce Springsteen delivered the keynote address at the Austin, Texas music and arts festival South By Southwest. As a springboard to his remarks, “The Boss” used music critic Lester Bangs’ grave characterization of creativity and a solipsistic climate of representation and identification within the genre, following the untimely death of Elvis. Bruce Springsteen cited Bangs’ final paragraph, which appears here unabridged, published originally in the Village Voice on August 29, 1977:
                        If love truly is going out of fashion forever, which I do not believe, then along with our nurtured indifference to each other will be an even more contemptuous indifference to each others' objects of reverence. I thought it was Iggy Stooge, you thought it was Joni Mitchell or whoever else seemed to speak for your own private, entirely circumscribed situation's many pains and few ecstasies. We will continue to fragment in this manner, because solipsism holds all the cards at present; it is a king whose domain engulfs even Elvis's. But I can guarantee you one thing: we will never again agree on anything as we agreed on Elvis. So I won't bother saying good-bye to his           corpse. I will say good-bye to you (Bangs, 2003).
As we seek to create new methods of self-identification and representation, to what extent are our narrative impulses influenced by others in our intellectual environment? Have readers, listeners, and viewers’ expectations of representation in art changed since Bangs described a culture of fragmentation and solipsism; do we expect to see ourselves when we read, watch, or listen? Or, have we come to expect creative expressions of self-definition, across genres, to resemble each individuals’ coming-to-realization story of their connectedness? If audiences do maintain such expectations, Bangs’ comment on how culture may come to nurture a “contemptuous indifference to each others’ objects of reverence” remains, unfortunately, salient.
            As Stuart Hall (1997) asks, “what is this never-ending theoretical work which is constantly losing and regaining concepts?” (42), complicated situations  regarding individuals’ identities and abilities of self-expression arise. An elusive comment on this dilemma of self-determination and representation comes in assessing modern mechanics of identity creation, of how and where we state and make known our unique abilities, insights, and narratives.
            The action of transformation and emergence in the construction of autobiographical narrative may be the result of acknowledging a Derridadian ‘difference,’ which Toni Morrison describes eloquently: it is the close and trepidations relationship between the author and their representational narrative she seeks to represent in her works, as well as the histories she may encounter and, by necessity, represent: “when you kill the ancestor you kill yourself” (1984, p. 497). When one seeks contextualization for one’s own life experience, a keen sense of precedence, and what has come before, is essential. Morrison’s role of memoir “It [memoir] should try deliberately to make you stand up and make you feel something profoundly in the same way that a Black preacher requires his congregation to speak, to join him in the sermon, to behave in a certain way, to stand up and to weep and to cry and to acede or to change and to modify—to expand  on the sermon that is being delivered. In the same way that a musician’s music is enhanced when there is a response from the audience” (Morrison, 1984, p. 494). This ‘enhanced’ retelling of individuals’ narratives of autobiography and memoir may be subject to climates of political, social, and economic identification: does popular recorded music still enable and condone authenticity?
            One answer comes in Springsteen’s recent comments in Austin: according to “The Boss,” our aims of expression and individual narrative come amidst a “post-authentic world. And today authenticity is a house of mirrors. It’s all just what you’re bringing when the lights go down. It’s your teachers, your influences, your personal history. And at the end of the day, it’s the power and purpose of your music that matters” (Springsteen, as cited by Powers, 2012).
    
Works Cited
 
Bangs, L. (1980). Blondie. New York: Fireside.


Bangs, L. (29 August 1977). “Where Were You When Elvis Died?” Retrieved from http://josephwaldman.livejournal.com/43782.html


Bird, E. (1994). “’Is that me, Baby?’: Image, Authenticity, and the Career of Bruce Springsteen.” Kansas University Journals. Retrieved from https://journals.ku.edu/index.php/amerstud/article/viewFile/2821/2780

Hall, S. (1997). "Old and New Identities, Old and New Ethnicities." Culture, globalization, and the world system; contemporary conditions for the representation of identity.41-68.

Morrison, T. (1984). “Rootedness: The Ancestor as Foundation.”The Woman That I Am, ed. D. Soyini. Madison: St. Martin’s.

Powers, A. (15 March 2012). “Bruce Springsteen on the Meaning of Music.” NPR.org. Retrieved from http://www.npr.org/blogs/therecord/2012/03/15/148693171/bruce-springsteen-on-the-meaning-of-music

Smith, S. and J. Watson. (2010). Reading Autobiography: A Guide for Interpreting Life Narratives. 2Nd ed. Minneapolis: University of Minnesota Press.

Springsteen, B. (1980). The River [vinyl sound recording]. New York: Columbia. 

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