Tuesday, December 11, 2012

Elvis Presley, and the Selling of a Traditional Christian Ethic: The Paradox of Divine Morality and the Evolving Ethics of Rock and Roll (Part 2)


This essay was originally produced in Dr. John Shook's seminar on Social Ethics and Religion, during the fall of 2011, in Union Institute and University's Ph.D. in Interdisciplinary Studies program.   


Elvis Presley remains a fascinating example of how a performer working in popular music espoused a set of ethics: as a public figure and early celebrity in the field, Elvis’ earliest intention to sing gospel music resulted in his famous rejection by a gospel quartet (the Songfellows), prior to his discovery at Sun Studios (Cusic, 1988)-- he was not able to harmonize, but always sang the lead. Born to parents who met at an Assemblies of God church in Tupelo, Mississippi (“Religious Affiliation,” para. 5), Elvis’ career in popular music became emblematic of new and transformative experiences taking place within individuals and groups. While songs like “Love Me Tender” and “Teddy Bear” dominated and defined an evolving musical genre and public display of humanistic frivolity, Presley’s faith was an important part of his creative output; by 1960, he released His Hand in Mine, his first of three studio gospel recordings. While much critical attention has been paid to Colonel Tom Parker’s steering of Presley’s career, away from being a hip-shaking revolutionary but to an accessible and lucrative celebrity with both a music and film career, it is interesting to note how Presley’s commitment to his traditional Christian spirituality concurred with his manager’s image for him, one of widespread appeal. His personal spiritual exploration extended to obscure and abundant generosity, as well as an interest in metaphysical construction of Christ (it is said Presley had been reading Frank Adams’ The Scientific Search for the Face of Jesus when he was found dead); Presley’s deepening of his traditional Christian vision may to some extent reflect spiritual searches during the formative decades of popular rock music. 

Across songs such as “I Believe in the Man in the Sky,” “Swing Down Sweet Chariot,” and “In My Father’s House,” Presley’s first gospel album declared a vision of traditional Christianity, one in which humans’ knowledge of a concrete morality is derived only from an all-knowing God: “I’m satisfied with just a cottage below/A little silver and a little gold/but in that city where the ransomed will shine/I want a gold one, that’s silver lined,” sang Presley in his arrangement of “Mansion Over the Hilltop.”

Songwriter Mac Davis wrote “In The Ghetto” in the late 1960s; Elvis Presley recorded his version at American Sound Studios in Memphis, Tennessee, and was released as a single in 1969, earning Presley platinum status, and a substantial re-entry into a rapidly-changing sphere of popular rock music. While this song may represent a reconception of social ethics in the catalog of Presley’s works, Davis’ lyrics concur with Presley’s traditional Christian vision (Presley’s other singles that year included “His Hand in Mine” and “Clean Up Your Own Backyard”): 

people, don’t you understand, the child needs a helping hand
or he’ll grow to be an angry young man some day
take a look at you and me, are we too blind to see,
do we simply turn our heads and look the other way
well the world turns
and a hungry little boy with a  runny nose
plays in the street as the cold wind blows
in the ghetto (Davis, “In the Ghetto,” recorded by Presley, 1969).

Presley’s “In The Ghetto” encapsulated mainstream theological Christian response to social turmoil and poverty: “are we too blind to see” the inequities that surround us, the individuals whose chances of financial, intellectual, and spiritual success may be, by their very nature, less than our own? In this stance, Presley’s hit illustrates the “traditional” Christian view, based on two of three premises in the Paradox of Divine Morality: as in his earlier gospel recordings, individuals’ knowledge of one higher spiritual entity remains a gateway to any release from oppressive conditions. As God does not appear in Davis’ lyrics, the pursuit of this comeback hit for the King of Rock and Roll is an important example of how Presley’s traditional Christian ethics presented no conflict to his message of public, and human, awareness of social ills.

“People, don’t you understand,” sang Presley, in 1969; less than two years later, as Presley descended into his status as a headliner in Las Vegas in what would be his last partial decade spent in the public eye, Marvin Gaye’s song “What’s Going On” delivered concern for social problems in a more polarizing context than “In The Ghetto”: “picket lines and picket signs/don’t punish me with brutality/talk to me, so you can see what’s going on” (Gaye, 1971). While Gaye’s call for reason and understanding may be categorized in separate analysis as an example of progressive Christianity, the stance of the performer’s voice helps identify an evolution in popular rock music’s response to problems in society related to justice, and to what extent the genre of the humanities was able to speak for an audience on one side of an issue: Presley’s 1969 hit “In The Ghetto” is a universal address, while Marvin Gaye’s call to the further attainment of knowledge regarding systems of oppression speaks to those seek conversation and collaboration: “there’s far too many of you dying/you know we’ve got to find a way/to bring some lovin’ here today” (Gaye, “What’s Going On,” 1971). While Presley acknowledges and addresses a crowd that is not part of the societal problem, but may be rallied to become part of the solution, Marvin Gaye’s 1971 “What’s Going On” may offer a voice representative of those immersed in the conflict.

Contributing to a collection regarding the cultural legacy of Elvis Presley, Lou Reed, performer and founder of the unprecedented rhetorical-rock outfit the Velvet Underground in 1964, addressed Presley directly:   

What are we to think. A lack of certain knowledge leaves things in a pure state. We have your work. The movement from the exciting to the most mundane. A movement from polar opposites. You became exactly what we had all imagined you despised […] I think you saw every dream            vanish in a flurry of money and that you were so scared and so much tied up with being Elvis that whoever you were never had a chance and that all you knew was that you were terribly unhappy and that if Elvis-- the Elvis   you played at being-- couldn't be happy well then who could. I figure you thought you had less talent than a coon hound, cryin' all the time (Reed, as cited by Sammon, 1994, p. 25-26). 

Presley's personal sense of identity was of concern to Reed (1994), and the “flurry of money” that distracted the King of Rock and Roll may further define a relationship between economics and tragedy at work in specific creative individuals. Elvis was not a songwriter, and his personal life was characterized by the results of his fame, which came early in his life, preempting much of his functioning within normal parameters of society. While Presley’s traditional Christianity provided him an ethics that were popular and accessible to many, Reed’s characterization of Presley’s personal success—“you became exactly what we had all imagined you despised”—is a remark on Presley’s earliest and groundbreaking public image, one that is both spiritual and existential: for Reed and others, the genre of popular rock music had, by the time the news of Elvis’ passing had reached his audience in August of 1977, extended its spiritual discussions far beyond omniscient and ever-powerful entities of power at work in traditional Christianity and in Presley’s work. 

For citations, please view http://www.commontimevt.blogspot.com/2012/12/the-paradox-of-divine-morality-and.html
 

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